Bottom Line, Story Line
Company leaders take note: It’s not just the bottom line that matters, but the story line as well.
Think of dynamic leaders associated with tremendously successful companies—legends such as Steve Jobs and Henry Ford. Each had an almost iconic personal narrative.
In a fascinating Harvard Business Review article, Ty Montague argues that such companies can survive the loss of their charismatic leader only if they preserve the “inspiring and universal human narrative” that leader embodied.
If you lead a business or organization, I would encourage you to read this article. It offers both wisdom and practical advice.
At Story Trust, we specialize in helping businesses articulate their unique history and central narrative. Click here for samples of our business histories.
Call (617) 755-3283 or email David O’Neil for a free consultation. (And if you ask him, he’ll tell you the story that inspired Story Trust.)