A Powerful Narrative Saves a Family Business
“In challenging times, the history is what keeps you going,” says Warren Knight, whose family has been farming a 500-acre tract of land in Maine since 1720. Mr. Knight’s father shared stories passed down from his own father and grandfather about persevering in the face of adversities as crippling as the Great Depression.
One tangible result? Because the values of thrift and setting aside money for a rainy day have been passed down through generations, the Knights have a large reserve of savings to help their family business weather economic downturns. You can read more about Smiling Hill Farm and other family businesses that have benefited from the power of narrative in this New York Times article.
At Story Trust, our mission is to help families and businesses tell their stories and share their values with future generations. For help telling your story, email or call us at (617) 755-3283 for a free consultation.